Did you know that LinkedIn has 722+ million global members?
If you're a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place to gain visibility, demonstrate your credibility or expertise, and create valuable discussions within your industry's community. During this microlearning, Callie Schweitzer walks us through how to stand out as a thought leader on LinkedIn.
WATCH VIDEO 👇🏾👇🏾👇🏾
This microlearning features our special guest, Callie Schweitzer, Senior News Editor at LinkedIn. Callie leads the editorial coverage of the marketing industry for the platform’s 722+ million global members. Before joining LinkedIn, she founded The Callie Co., an advisory firm that worked with FORTUNE 500 brands and top executives to increase reach, relevance, and revenue. She was the Chief Content Officer at Arianna Huffington’s Thrive Global, overseeing editorial and corporate content, advertising sales, and The Thrive Global Podcast. She has held senior leadership positions working across editorial, audience, marketing, and revenue at Time Inc. and TIME, Vox Media, and Talking Points Memo. She has been widely recognized for her impact, including being named twice to Forbes’ 30 Under 30 Media list, referred to as “the future of media” by Business Insider, named an AdWeek Future Publisher, and selected as one of TIME’s 140 Best Twitter Feeds in the World.
Callie has an amazing LinkedIn Newsletter with leading CMOs, check it out here. Sign up 👇🏾👇🏾👇🏾 :
What we learned from the conversation:
Be yourself! Authenticity is everything on the platform. Be someone you'd want to follow.
Think of LinkedIn as a platform of generosity. What can you offer to others? An interesting article? An open job? A piece of advice? This is all relevant and great content. Every single person on the platform has something unique to add.
Engage with other people: Everything on the platform is the beginning of a conversation, be sure to join in!
Experiment with different formats: Test out features like video, Stories, polls, and more and discover what works for you. We know that video performs particularly well on LinkedIn -- it is the fastest-growing type of content.
Join Groups! There are almost 3 million groups on LinkedIn, which includes industry and interest communities, company and university alumni groups, and professional associations. Since relaunching Groups in September 2018, group activity has grown by 2x.
Keep your profile up to date and be sure to include a photo, headline, summary, location, industry, and work experience.
Be sure to follow LinkedIn News. Our team of 75+ editors across 15 countries create, curate, and cultivate content through posts, articles, Trending News, LinkedIn Lists, Daily Rundown, and more. We cover every industry and business from health care and frontline workers to venture capital, financial services, and tech to small business owners.
If you’re looking for a job, you can let recruiters and your network on LinkedIn know you’re open to new job opportunities by using the #OpentoWork filter on your profile.
Our C7 microlearning series is focused on how to elevate your career through short training modules. The micro-learnings are bite-sized and actionable. Our participants' goal is to "take action" 1-3 immediate actions after an event. This is in a peer setting where participants help hold each other accountable.
More content down below in the comment section. 💭💭💭